Our Story
Cole Beauty was started in 2007 by our founder Tracy Mort MBE. Tracy had a vision to create an aspirational beauty brand that would redefine luxury and elevate everyday experiences. With a mission to offer mood-enhancing indulgence for the bath, body, and home, all at an affordable price point and wrapped in luxurious yet sustainable packaging.
Driven by Tracy's unwavering passion and years of hard work, Cole Beauty continues today to deliver four incredible, high-performing brands, accessible to all and loved by customers worldwide.
Tracy’s intention has always been clear: to make women feel fabulous and inspired every single day. With Cole Beauty brands, that vision becomes a reality. Whether you're unwinding with a luxurious bath soak, pampering your skin with our indulgent products, or adding a touch of elegance to your home, we're here to uplift your spirits and enhance your everyday moments.
We’re rooted in the landscapes, makers, and spirit of England. All our daily dare brands are made in the north of England. Crafted in the Lancashire Countryside. Our candles and diffusers are hand-poured and filled in our own factory. Every piece passes through skilled artisans; shaped with care and attention to detail. Supporting British Makers & Manufacturers We champion homegrown talent, sourcing locally wherever we can, from regional suppliers to the artisan potters of Stoke-on-Trent who handcraft our ceramic vessels.
Proudly English
Our Approach
At Cole Beauty, we place our customers and partners at the heart of everything we do. We take time to understand the needs, goals, and preferences of each retailer and market we work with, allowing us to create tailored solutions that resonate with consumers and perform commercially.
We believe the strongest results come from collaboration. Our team works closely with partners throughout the year, offering ongoing support, insight, and innovation across every season and category. From trend forecasting and fragrance development to product design and commercial execution, we bring ideas to life with precision and care.
Our agile, responsive way of working sets us apart. With a highly experienced in-house team covering fragrance, product development, design, marketing and operations, we are able to move quickly, adapt to changing market demands, and deliver high-quality products at pace. This flexibility allows us to seize opportunities, respond to trends, and support our partners with speed and confidence.
Above all, we are committed to building long-term partnerships founded on trust, creativity, and shared success. When you work with Cole Beauty, you gain a dedicated team focused on delivering meaningful products, strong performance, and lasting value for your business.
Sustainability has always been at the heart of what we do.
We are proud to say that we work with some of the best English suppliers and work closely with them to ensure our supply chain is as localised as possible. This enables us to have clarity of our supply chain and ensures we can have full quality control of every item leaving the production line.
Sustainability
As a female-founded and led company, we believe in the power of giving back and supporting causes close to our hearts. That's why we're proud to give to local charities and initiatives that uplift and empower those in need. From supporting the compassionate care provided by Bury Hospice to championing the vital work of the pregnancy charity Tommy’s and Prevent Breast Cancer, we're dedicated to making a positive impact in our community and beyond.
Charity
Cruelty Free & Vegan
It is our promise to you that all products are cruelty free. This means that none of our products or ingredients have been tested on animals. In our mission to support a more sustainable and environmentally friendly future, our entire range is 100% Vegan.
