HOW IT ALL BEGAN
Cole Beauty was started in 2007 by our founder Tracy Mort MBE. Tracy had a vision to create an aspirational beauty brand that would redefine luxury and elevate everyday experiences. With a mission to offer mood-enhancing indulgence for the bath, body, and home, all at an affordable price point and wrapped in luxurious yet sustainable packaging.
Driven by Tracy's unwavering passion and years of hard work, Cole Beauty continues today to deliver five incredible, high-performing brands, accessible to all and loved by customers worldwide.
Tracy’s intention has always been clear: to make women feel fabulous and inspired every single day. With Cole Beauty brands, that vision becomes a reality. Whether you're unwinding with a luxurious bath soak, pampering your skin with our indulgent products, or adding a touch of elegance to your home, we're here to uplift your spirits and enhance your everyday moments.
WHO WE ARE
For over 17 years, we've proudly stood as a trusted brand within the masstige beauty sector. We are committed to redefining luxury by offering affordable, premium beauty brands that resonate with consumers worldwide.
At Cole Beauty we are passionate about quality. We firmly believe in producing high-quality products at attainable price points, ensuring that everyone can indulge in the luxury they deserve. Our products are meticulously crafted by our expert in-house team in England, with the highest attention to detail at every step of the way.
OUR BRANDS
We design, develop in-house, and have a curated offer of five amazing brands; all of which are vegan, cruelty-free and priced affordably.
Grace Cole our heritage brand, is an indulgent bathing brand for bath, body, and home, with essential oils for wellbeing benefits.
Fruit Works offers food for the skin with our 100% natural AHA Fruit Complex and fruity ingredients.
The Retreat is a holistic, indulgent bathing offer that connects emotional wellbeing with skin health. Launching soon!
Boutique offers everyday wellbeing for bath & body, inspired by boutique hotel stays.
The Luxury Bathing Company is our fantastic collection of all-year-round gifting, with a collection suitable for all ages.
OUR APPROACH
At Cole Beauty our customers are at the heart of everything we do. We believe in working collaboratively with our customers, supporting them throughout every season of the beauty journey. Our agile and responsive approach means that our in-house team of professionals can move at pace, ensuring that we're always one step ahead of your needs.
We take pride in embracing English manufacture, ensuring that our all-year-round products are made here in England.
This commitment gives us full visibility of the supply chain, guaranteeing that every product meets our exacting standards of quality and craftsmanship. Our mission is simple: to continue delivering the very best of English luxury across the world.
GLOBAL REACH
We have a global presence covering over 60 countries, supplying direct to both distributors and retailers. Our brands can be found in a variety of retailers all over the world: Health & Beauty stores, Department stores, Perfumeries, Pharmacies, Home Stores, Grocers and Online.
SUSTAINABILITY
Sustainability has always been at the heart of what we do. Across all our brands, we're committed to minimising our environmental footprint and protecting the planet for future generations.
Our dedication to sustainability is evident in our packaging. All our primary packaging contains a minimum of 30% PCR (Post-Consumer Recycled) materials and is also 100% recyclable. Not only that, all our card is manufactured using sustainably sourced board from accredited and managed, farmed forests and is fully recyclable.
CHARITY
As a female-founded and led company, we believe in the power of giving back and supporting causes close to our hearts. That's why we're proud to give to local charities and initiatives that uplift and empower those in need. From supporting the compassionate care provided by Bury Hospice to championing the vital work of the pregnancy charity Tommy’s, we're dedicated to making a positive impact in our community and beyond.
